2014: Top 3 Technology Trends Emerging in the Automotive Industry

2014: Top 3 Technology Trends Emerging in the Automotive Industry

We took a look back at the Consumer Electronics Show a few weeks ago,here, and reported the top products of the 2014 show. The Automotive Industry, however, is a whole other monster and they have been slowly invading the CES for several years now. This year was no exception. In fact, they took it to a whole new level. This year the focus was geared towards self-driving tech and the connected car. There have been some pretty big Auto Industry announcements both from the CES2014 and also just buzzing around car shows, etc. that we’d like to share with you.

1. Mostly Autonomous Cars

Although most manufacturers are letting the public know that you won’t see totally autonomous vehicles on the road until 2020, that doesn’t stop the “mostly” autonomous car buzz from going crazy. As it stands, the cars we currently drive are already pretty autonomous. To name a few featured technologies: blind-spot detection, backup cameras, cross traffic alerts, cruise control, lane change departure, etc. are all autonomous features. There would obviously be ten million and one hurdles to jump through to actually have a robot drive your car (like changing road laws for example); but, that doesn’t mean that the technology isn’t coming right along. In fact, Audi, Lexus, BMW, Bosch, Valeo, etc. all demonstrated some sort of driverless car technology. They demonstrated automated parking (actually driving itself down a line of cars, finding a space, and backing into it). Audi, taking this a step further, demonstrated automated parking with an added traffic assist feature (meaning a car driving itself in highway traffic under 40mph –wow).

How is this accomplished? They rely on the use of radar, laser, cameras and also a processor in the car that with the ability to interpret sensory information and construct a three-dimensional environment. The company Nvidia unveiled such a processor with its Tegra K1 at CES 2014. Audi announced it would use the K1 chip in their production cars in the near future. We’ll just have to watch this trend grow.

2. High-Performance Hybrids

There is a new breed of Hybrid in town –High Performance. The days of hybrids meaning simply great gas mileage and limited performance are over. Well, not over. But, we’re getting more options. Cars like Porsche’s Panamera E-Hybrid, the Audi R8 e-Tron, and the Tesla Model S have emerged and it’s going to be huge. We get the benefits of a hybrid paired with the high-performance, luxury, and comforts of a luxury powerful luxury vehicle. I’m predicting more manufacturers to jump on the bandwagon and come up with their own high-performance hybrid to compete.

3. Diesel-Powered Cars

I know it may sound a little crazy. It is predicted, however, that by the year 2020, more than half the vehicles driving on the road will be diesel-fueled. Because of advances in technology, the old clichés of diesel vehicles as smelly, loud, hunks of metal have been thrown out the window. They typically have a better fuel economy, as well as great power, low operating costs, and the technology that we’re used to now in our non diesel counterparts. VW has reported a big year last year in the sale of diesel cars. It’s already a trend among German manufacturers; GM and Mazda are now bringing diesel-powered vehicles to their portfolio and it shouldn’t be long before we see more and more manufacturers designing their own diesel-powered models.

We’re well aware that there has been a ton of auto technology unveiled in the last few months. We want to hear from YOU. What has been your favorite bit (however big or small) of auto tech unveiled for the upcoming year? Which technologies do you think are going to change the face of the auto industry as we know it?


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  • 28 January 2014
  • Author: James Nagy
  • Number of views: 6103
James Nagy

James NagyJames Nagy

Need a consultant today? How can I help? As Co-Founder and Managing Partner of J&S Tech Designs I have nearly three decades of experience and expertise to share with you to help your business, product, or idea thrive. If you like this article, please sign up in the “stay informed” section!

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Full biography

Full biography

James Nagy is managing partner and co-founder of J&S Tech Designs - a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. He is also Managing Director and one of four co-founders of Sprocket Websites, Inc. and Chief Executive Office and one of four co-founding members of Clinical Collaboration Software, LLC.

James has over twenty-five years of experience in the information technology field, spending twenty years in software development, sixteen years in executive management and the last six years as a serial entrepreneur launching and running several successful technology organizations.

Throughout his career he has led companies, divisions, departments and teams to successful outcomes. He has executed process reengineering within organizations that were struggling to produce. He has provided strategic vision and organization planning in situations that needed direction. He has built complex systems in several unique marketplaces that required thorough knowledge and expertise to be successful. It is his passion for excellence and desire for success that has enabled him to meet the challenges presented and continue to exceed expectations.

James’ passion for delivering innovative solutions and creative strategies enabled him to develop strong business foundations for long-term success. He is an active member of the Conejo Valley Chamber of Commerce, the North of the River Chamber of Commerce and the Naperville Area Chamber of Commerce where he served on several teams, advisory committees, and legislative groups. He is a founding member of the Chicago Area DotNetNuke Users Group that has held several large, successful Website design and development events. James has donated time, money and expertise to many volunteer, fundraising and charitable organizations like KidsMatter of Naperville, The Naperville Film Festival, Summer Place Theatre, TEDxNaperville, Neuqua Valley High School Senior Spectacular and many others.

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