What's Next?

As of now, we have two Facebook contests under our belt.  Both have come with their share of pains and both have taught us a few lessons to use moving forward.  The question now is - what's next?


What I've Learned About Running a Facebook Contest That Requires Participation

So, our latest Facebook contest has wrapped.  Winners have been chosen, newsletter has been renamed, prizes have been sent out.  So I'd like to take a minute and reflect back on what I've learned about this specific kind of Facebook contest.


Our Contest Winners!

We have chosen the winners of our contest and a new name for our newsletter!  The new name for our newsletter is “The Tech Talk”.  Allyson Cook of Clayton, NC is our grand prize winner of the $100 Visa Gift Card giveaway for renaming the newsletter. We had a few similar entries to the grand prize winner, but only one entry of “The Tech Talk”.  Our randomly selected winner of our $50 Visa Gift Card giveaway is Maria Gentry of Asheville, NC.  


Boosting Engagement: Not What I'd Call a Homerun

Well, it's been a long few weeks running this last Facebook contest and trying to boost engagement on our Facebook page.  And by "a long few weeks" I mean "equivalent to pulling teeth".  My whole goal was to get people talking and instead I've received a lot of radio silence.  I will say that there have been a few occasional extra 'likes' here or there and a random comment thrown in once a week or so, but that's about it.


Picking a Contest Winner
Alright, our contest is over and we've narrowed it down to our top 5 favorite submissions.  We're looking for your feedback to make our decision on the grand prize winner!
Looking for Feedback and Engagement

Well, the submission portion of our Facebook contest has officially closed.  We asked followers to submit their ideas to rename our weekly newsletter and we received about 150 ideas.  Now it's time for us to narrow it down to our top 5 and decide which suggestion is our grand prize winner!


We're Literally Giving Away Money Here...

For the past week and a half we've been running a Facebook contest to rename our newsletter.  The rules are simple and the sign up is easy.  Submit your first name, email address, and suggestion for a new newsletter title.  Once you enter, you're automatically added into a drawing for a $50 Visa Gift Card.  Whichever submission we choose for the new name of our newsletter will win the grand prize of a $100 Visa Gift Card.  Pretty simple, right?  Should have people pouring in in droves to enter, right?  Apparently, wrong.


Facebook Contest - Up and Running

We've officially launched our second Facebook contest.  The focus is to rename our newsletter (formerly 'Technology Business Review").  We're letting our followers hold the reigns a bit and send us suggestions for a new name.  Our last contest was extremely successful, over 2000 entries, so we're waiting to see how this one measures up.


Running a Facebook Contest to Boost Engagement

At the end of this week we are kicking off another Facebook contest.  This will be number two for us and this one has a different spin.  Our first contest was our trial run, I was a little worried at first (you can read back herehere, and here on that) because it was slow going to get people to sign up.  We were giving away money and no one was biting.  We finally got things turned around though and ended up with a really successful contest.  This time we have a different end goal in mind -increased engagement on our page.


What Happens When Your Facebook Contest Ends?

Now that our Facebook contest has officially closed, the winners have been awarded, and we’ve all gone back to our regularly scheduled lives –I wanted to post an update about what’s happened since then. My big goals for this contest were to 1) get more subscribers to our weekly newsletter and 2) bump up engagement on our Facebook page. So let me just share what I’ve found…

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Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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