What I've Learned About Running a Facebook Contest That Requires Participation

So, our latest Facebook contest has wrapped.  Winners have been chosen, newsletter has been renamed, prizes have been sent out.  So I'd like to take a minute and reflect back on what I've learned about this specific kind of Facebook contest.

Boosting Engagement: Not What I'd Call a Homerun

Well, it's been a long few weeks running this last Facebook contest and trying to boost engagement on our Facebook page.  And by "a long few weeks" I mean "equivalent to pulling teeth".  My whole goal was to get people talking and instead I've received a lot of radio silence.  I will say that there have been a few occasional extra 'likes' here or there and a random comment thrown in once a week or so, but that's about it.

We're Literally Giving Away Money Here...

For the past week and a half we've been running a Facebook contest to rename our newsletter.  The rules are simple and the sign up is easy.  Submit your first name, email address, and suggestion for a new newsletter title.  Once you enter, you're automatically added into a drawing for a $50 Visa Gift Card.  Whichever submission we choose for the new name of our newsletter will win the grand prize of a $100 Visa Gift Card.  Pretty simple, right?  Should have people pouring in in droves to enter, right?  Apparently, wrong.

Facebook Contest - Up and Running

We've officially launched our second Facebook contest.  The focus is to rename our newsletter (formerly 'Technology Business Review").  We're letting our followers hold the reigns a bit and send us suggestions for a new name.  Our last contest was extremely successful, over 2000 entries, so we're waiting to see how this one measures up.

Running a Facebook Contest to Boost Engagement

At the end of this week we are kicking off another Facebook contest.  This will be number two for us and this one has a different spin.  Our first contest was our trial run, I was a little worried at first (you can read back herehere, and here on that) because it was slow going to get people to sign up.  We were giving away money and no one was biting.  We finally got things turned around though and ended up with a really successful contest.  This time we have a different end goal in mind -increased engagement on our page.

How to Get People to Sign Up for Your Facebook Contest
Hint, it's not banging your head against the wall... Trust me -I tried that. After nearly two weeks of trying everything under the sun to give away $100, I finally found something that worked. And, being the kind individual that I am, I decided to share with all of you. By the way, thanks for all your great comments and feedback (cough, cough).
Attempting to Increase Engagement

If you've been following along here you'll know that we launched a Facebook giveaway last week with VERY FEW people who have signed up.  Sign up closes this Friday, and the number of people engaging hasn't budged.  Let me walk you through a few things I've tried in my attempts to increase engagement.

Facebook - What Am I Doing Wrong?

This week we kicked off our first Facebook contest.  It’s a giveaway really.  We are literally giving away a $100 Visa gift card.  I was definitely optimistic going into this week that we were going to be wildly successful getting people to enter.  All folks have to do is ‘like’ the page if they don’t already, leave their first name and email, and TA DA they are entered.  Problem?  We only have one. single. person. who signed up.  I launched the contest on Monday and it runs through the last day of the month.  What am I doing wrong here?  I’ve promoted it across all our social media platforms –multiple times a day.  Am I missing something? 


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«July 2017»

Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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