Content Marketing: Failure Leads to Success

​There is potential for success and failure in everything you do in life. The same is true for blogging, article writing, and content marketing. People succeed or fail daily –it’s what you do with these successes and failures that determines how you will move forward.  When it comes to content marketing, learning from the results of your past content can push you further than before.

Email Marketing for Small Businesses

​Every different type of small business will require a unique marketing strategy. One tried and true avenue that has consistent benefits across multiple business types is email marketing. There are a multitude of approaches to email marketing. The main goal is to decide what it is that you should be accomplishing with your email marketing campaign and then develop an action plan to execute those goals.

Social Media Exit Strategy: Avoid the Graveyard

There are times that businesses, for one reason or another, decide to stop the upkeep on their social media profiles. The reasons can vary: maybe they stop posting to Facebook, maybe they had someone managing their accounts for them and they decided to take it over themselves only to realize that they didn’t actually keep up with it, or maybe they really have closed up shop altogether. Regardless of the reason, you need to have an exit strategy.  If you don’t, your business’ social media accounts join the social media graveyard.  If you’ve already reached that point, you need to head back and clean up dead social media accounts.

Learn to Successfully Market with Facebook Live

​Facebook has realized that live broadcasting is a huge trend that is here to stay across social media.  They’ve introduced Facebook Live since then, and now that people know how to use it and are paying attention, it’s time for marketers to start integrating live broadcasting into their social media strategies.

Heat Mapping Technology: Hot New Analytics

​Predictive analytics are a fantastic way for businesses to collect some truly valuable data about visitors on their websites. Conventional website analytics are able to tell businesses where their visitors are coming from, what they’re clicking on, how much time they’re spending on the site, and more. As a digital marketer, this information could be stronger. There is something called heat mapping technology that can tell you a great deal more about visitors’ habits on a specific website.

3 Big Content Marketing Myths

In the big wide world of content marketing, there are a few misconceptions that people have. Even though the practice is ever changing and evolving –there are a few myths that need to be debunked.  For those just starting out in the content marketing game, these myths may prevent them from succeeding.

 

3 Reasons You MUST Have a Mobile Site

Having a website for your business is no longer an option –it’s a necessity.  Many people think that the same is not necessarily the case for mobile sites.  This is not true.  Now, more than ever, having a mobile version of your website is an absolute must-have.  Why?  People expect it.  Also, they’re definitely going to take notice if you don’t.

Maximizing Email Marketing: Increasing Your Sign-Up Rate

​For anyone who runs an email marketing campaign, you know that the hardest part of the battle is getting people to actually sign up in the first place.  Maybe you have great info to share, fresh ideas, and relevant content –unfortunately getting someone to actually sign up to receive all this great info is a different story.  Maybe you’re in the same boat as us where you are posting original content every week and you have plenty of readers coming to your blog.  However, people are reading the article and leaving the site.  Not signing up for more.  So, how do you change this?

5 Things NOT to do on LinkedIn

As much as LinkedIn truly is a great tool to use, there is not a one size fits all approach.  There are a few practices that you should stay away from on LinkedIn.  While your intentions may be good, your execution is going to drive connections far away.  There is some sort of etiquette that this professional social network demands. 

So, what are the things you should avoid?

Using Keywords to Optimize Marketing on YouTube

​YouTube has incredible potential for marketers in a whole array of different ways.  The problem?  It’s not a well kept secret.  This is a platform extremely crowded with millions of videos.  So, how do you optimize your content to watch your videos instead of any other they could choose?  Keyword optimization.

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Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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