Social Media Marketing: Polling

​Recently, we’ve begun using polling in our marketing approach to get a little feedback from our followers and readers.  I should say, recently, we’ve been attempting to use polling in our marketing approach.  Why is that? Well, elections aside, this polling stuff is for the birds.  We’re not even registering people to get their vote here –this should be much simpler than it is. 

Using Polling in Your Marketing Strategy

​When it comes to social media marketing, one of the most valuable tools you have at your fingertips is the instant feedback from your followers. Customers and potential customers alike are available to give you the responses you may need to grow, change, and improve your business.  This is where polling can come in handy in your online marketing strategy.

Setting Social Media Marketing Goals

​Every business is different.  Even though we’re all in the social media marketing, content marketing, and overall online marketing world – our goals are different.  Depending on what type of business you have, what type of clientele you have, and what you want to accomplish – your strategy is going to grow and change.

Refresh Your Social Media Marketing Strategy

​If you’ve been in the social media marketing game so long that you could possibly write the book on it, this post might be for you.  Just because you’ve been around for awhile –doesn’t mean you’re using the best strategy for your business.  Look, it’s human nature to get comfortable and complacent.  Once you learn the ropes and fall into a routine, you start to go through the motions.  Unfortunately, social media is an ever changing beast and refreshing strategy is the name of the marketing game.

Marketing on Periscope

​More and more brands are following their customers onto apps like Snapchat, Meerkat, and Periscope.  It makes sense –you want to market in places that your customers can find you.  However, many of these apps are designed in a way that can make it difficult for marketers to use them successfully.  They can seem daunting. That does not mean it’s impossible.  It just means that these are not conventional platforms and, therefore, they need an unconventional approach.  You have to get creative to market on Periscope.

Social Media Marketing: Where to Find Your Target Audience

One size does not fit all in the land of social media marketing.  As a business marketing online, it’s essential that you’re able to reach your target audience.  Why spend countless hours, planning, and dollars on marketing efforts that are being put in front of the wrong audience?  You have to identify who your target customers are.  What demographic are you selling to? Who are your potential customers or clients?

Using Canva to Create Free Graphics

​Finding images to use in social media marketing, content marketing, and as images on your personal website can be difficult.  You want to be sure that you’re not using images that you shouldn’t be.  This gets a little hairy nowadays.  Images that you thought were free and available for reuse are often times not.  What’s the safest route? Take your own photos or create your own graphics.

LinkedIn Profile Examples: How To Create A Professional & Client Focused Profile

Have you wondered what to put into your LinkedIn profile? Perhaps it should read like your professional CV or bio? If you are looking for a job that approach may work.

However, if you are looking to use LinkedIn as a powerful business building tool, you’ll need to take a different approach.

But what exactly to write in your profile may have you stumped. In this article I will share several LinkedIn profile examples to help you learn how you can improve your profile.

Marketing to Millennials

​Millennial is definitely a buzz word right now.  Mostly because they make up such a huge portion of the population.  As someone who technically falls into the “millennial” category, I can tell you first hand that social media marketing is a must if you want to reach them.  But how do you market to an entire demographic that does NOT want to be sold to?  Carefully.

Social Media: Use an Essay Format

By now, the masses are definitely educated in at least a little social media 101.  As a business, you’ve probably set up an account on all the major platforms.  Your Facebook business page is fleshed out, your Twitter business page is following all the right people, and so on.  But, are you really promoting your content the way it needs to be promoted?

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Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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