What ROI Should You Expect From Online Marketing?

People are looking for results. People running businesses are especially eager to find results. If you’re spending precious dollars towards marketing efforts, your expectation is to see a return on that investment. So, when should you expect a ROI for your online marketing efforts? What sort of return should they be expecting from the social media campaigns they are running or the content they are creating?

Dark Posts - How Not to Fail

Well folks, a few weeks ago we filled you in on Using Dark Posts (Unpublished Posts) in Your Advertising.  Afterwards, I went ahead and tried out said post.  Let me start by saying that I fully intend to do another dark post later this week.  I also fully intend for this next dark post to be much more successful than the first.  Here's why: the first post failed.  


Social Media Boot Camp Take 2
Last week, I brought you the details on the first half of my day at the SMX West Expo’s Social Media Marketing Boot Camp. I’m back today to give you a wrap up of the second half of the day. The day was jam packed with valuable information on social media marketing techniques, paid advertising, and getting your social media conversations to translate into leads.
  • 25 March 2014
  • Author: James Nagy
  • Number of views: 1944
Social Media Boot Camp Take 1
Recently, I attended the SMX West Expo’s Social Media Marketing Boot Camp. It was an all day event with classes on a whole range of social media marketing techniques. The main focus was on Facebook and Twitter, but we did talk some about LinkedIn, Pinterest, Google+, etc. I’d like to share a few main points with all of you. The classes were fashioned towards the businesses that are looking to take their social media presence to the next level. This boot camp was geared towards those who have started or are looking to start using paid advertising, those who want to translate social media conversation into leads, and those who are beginners and are looking to learn more than just the basics.
  • 19 March 2014
  • Author: James Nagy
  • Number of views: 2295
What Happens When Your Facebook Contest Ends?

Now that our Facebook contest has officially closed, the winners have been awarded, and we’ve all gone back to our regularly scheduled lives –I wanted to post an update about what’s happened since then. My big goals for this contest were to 1) get more subscribers to our weekly newsletter and 2) bump up engagement on our Facebook page. So let me just share what I’ve found…

Attempting to Increase Engagement

If you've been following along here you'll know that we launched a Facebook giveaway last week with VERY FEW people who have signed up.  Sign up closes this Friday, and the number of people engaging hasn't budged.  Let me walk you through a few things I've tried in my attempts to increase engagement.


A Few Advertising Flops

I'm taking this week to plan our first Facebook contest; it kicks off this upcoming Monday.  Now that I've taken the past three weeks to use paid advertising to beef up our Facebook following, it's finally time to give those new followers a chance to win a great prize.  Money!  Meanwhile, I wanted to look back on the past few weeks and share a couple "learn from my mistakes" ... "do as I say not as I do" tips when it comes to advertising on Facebook and Twitter.


Getting My Feet Wet in Paid Advertising

Alright, I promised I’d be back Monday with the results I’ve had so far with my Twitter and Facebook paid advertising campaigns.  Well, here I am.  Let’s lay it out by social network and start at the beginning.


Getting Started

How to Buy Friends and Influence People

On social media! Sorry, I can't help you with that application in day to day life...  I'm here to document and share with you the good, the bad, and the ugly of my first attempts to market via social media advertising and contests.  I'm new to this, so feel free to struggle along with me, point out my mistakes, and give me some nice pointers.  


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Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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