Email Marketing for Small Businesses

​Every different type of small business will require a unique marketing strategy. One tried and true avenue that has consistent benefits across multiple business types is email marketing. There are a multitude of approaches to email marketing. The main goal is to decide what it is that you should be accomplishing with your email marketing campaign and then develop an action plan to execute those goals.

Social Media Marketing: Polling

​Recently, we’ve begun using polling in our marketing approach to get a little feedback from our followers and readers.  I should say, recently, we’ve been attempting to use polling in our marketing approach.  Why is that? Well, elections aside, this polling stuff is for the birds.  We’re not even registering people to get their vote here –this should be much simpler than it is. 

Using Polling in Your Marketing Strategy

​When it comes to social media marketing, one of the most valuable tools you have at your fingertips is the instant feedback from your followers. Customers and potential customers alike are available to give you the responses you may need to grow, change, and improve your business.  This is where polling can come in handy in your online marketing strategy.

How You Can Rescue Your Facebook Organic Reach

​After Facebook started changing things around for business pages, it made organic reach on Facebook pretty close to dead.  The whole point of having a social media presence is to interact with customers and followers.  Without people seeing your posts, this can be pretty difficult to do. If you’re tired of seeing posts that only end up in front of anywhere from one to twenty followers at most, there are a few things that you can do to recover a little bit of your reach which translates into increased engagement.

MailChimp Has a New Dashboard and New Features

​For those that use MailChimp as part of their email marketing strategy, you’ll be happy to know that MailChimp now has a new dashboard that provides easy access to important metrics, shows trends over time, and provides tips to improve marketing strategies.  These new features and sections really tailor make the marketing experience. MailChimp has already been easy to use and a great tool for marketers, now they are improving even further on that.

Top 3 Mobile Social Media Management Apps

​In order to run effective social media campaigns, you have to be able to run them from anywhere.  You may have a post that has to go out, notes on content that need to be added, or a nasty review that needs to be addressed as soon as possible. It can’t always wait until you get back to a computer.  Also, running an effective social media campaign shouldn’t mean that you have to be tied to your desk all day long.  Here are the top 3 social media management apps that I’ve found to be most useful over the last few years.

Setting Social Media Marketing Goals

​Every business is different.  Even though we’re all in the social media marketing, content marketing, and overall online marketing world – our goals are different.  Depending on what type of business you have, what type of clientele you have, and what you want to accomplish – your strategy is going to grow and change.

Refresh Your Social Media Marketing Strategy

​If you’ve been in the social media marketing game so long that you could possibly write the book on it, this post might be for you.  Just because you’ve been around for awhile –doesn’t mean you’re using the best strategy for your business.  Look, it’s human nature to get comfortable and complacent.  Once you learn the ropes and fall into a routine, you start to go through the motions.  Unfortunately, social media is an ever changing beast and refreshing strategy is the name of the marketing game.

Marketing on Periscope

​More and more brands are following their customers onto apps like Snapchat, Meerkat, and Periscope.  It makes sense –you want to market in places that your customers can find you.  However, many of these apps are designed in a way that can make it difficult for marketers to use them successfully.  They can seem daunting. That does not mean it’s impossible.  It just means that these are not conventional platforms and, therefore, they need an unconventional approach.  You have to get creative to market on Periscope.

Most Popular Articles So Far in 2016

​It’s hard to believe, but we’ve reached the halfway point already for 2016.  We’ve been writing new content weekly for you and have compiled a list of the top ten articles with the most views so far in 2016.  This is a great way for us to take a look back and get a great idea of what are readers are interested in. Take a look back and catch up on any great articles you may have missed.

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Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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