Email Marketing for Small Businesses

​Every different type of small business will require a unique marketing strategy. One tried and true avenue that has consistent benefits across multiple business types is email marketing. There are a multitude of approaches to email marketing. The main goal is to decide what it is that you should be accomplishing with your email marketing campaign and then develop an action plan to execute those goals.

Social Media Exit Strategy: Avoid the Graveyard

There are times that businesses, for one reason or another, decide to stop the upkeep on their social media profiles. The reasons can vary: maybe they stop posting to Facebook, maybe they had someone managing their accounts for them and they decided to take it over themselves only to realize that they didn’t actually keep up with it, or maybe they really have closed up shop altogether. Regardless of the reason, you need to have an exit strategy.  If you don’t, your business’ social media accounts join the social media graveyard.  If you’ve already reached that point, you need to head back and clean up dead social media accounts.

Time Management for Social Media Marketing

Anyone with a Facebook page knows that it is simple to get sucked in the black hole that is social media.  Those of us managing social media accounts for businesses know this first hand.  With each different client, there is a different world of content, events, platforms, and information being thrown at you. The notifications never end. The engagement is ongoing.  So, how do you manage your time effectively while marketing on social media?

5 Things NOT to do on LinkedIn

As much as LinkedIn truly is a great tool to use, there is not a one size fits all approach.  There are a few practices that you should stay away from on LinkedIn.  While your intentions may be good, your execution is going to drive connections far away.  There is some sort of etiquette that this professional social network demands. 

So, what are the things you should avoid?

Don’t be Socially Awkward on Social Media

​Have you ever had some sort of networking event phobia? You know you need to be there, you know networking is beneficial to your business, and yet you dread the thought of walking up to a person and speaking to them.  You know – actually networking.  Heaven forbid you actually have to have a conversation with a person.  Unfortunately, many people behave just as socially awkward on social media.

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2016 Edition]

Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business?

It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes.

In this article I am going to share some of the best kept secrets (old and new) that include extremely advanced search ninja tricks and much more.

Creating a Social Media Persona

​Often times, people forget about the ‘social’ aspect of ‘social’ media.  Social media platforms may be convenient for marketing your products and brand, but this isn’t the reason that they were created in the first place.  People use social media networks, like the Facebooks and the Twitters of the world, to interact.  To be social.  So, if you do happen to be a business that is on social media, you have to consider who this person or persona is that your customers will be interacting with.  How do you choose and create a social media persona?

Brazil: A Threatened Digital Generation Fights for the Open Web

​If you’ve been paying attention in the social media and tech world over the last few weeks, you may have heard that there is some conflict in Brazil.  Recently, a Brazilian judge shut down WhatsApp and it’s looking more and more like Brazil’s congress wants to shut down the social web next.  Currently, WhatsApp is the single most used app in Brazil, with about 93 million users, or 93% of the country’s internet population.  The court-ordered 48 hour blackout across Brazil was instated as a result of the app refusing to turn over data in an investigation.   It came back online 12 hours into the blackout after a second judge ruled that “it does not seem reasonable that millions of users are affected” and suggested a financial penalty instead.  The bigger question on people’s minds currently is –what’s next?

  • 1 January 2016
  • Author: James Nagy
  • Number of views: 1302
How Not Charging for Services Can Help Grow Your Business

As business owners, one of our main goals is to make money -right?  Sure, we love making connections and many of us enjoy the work that we do, but a nice conversation isn't going to put gas in the car or food on the table.  Or is it?  I give away a lot of free advice.  Really, I do.  I spend hours with people I know or who I've just met and I give them tips and tricks to help get their businesses moving on social media platforms.  I listen to their issues and help tailor strategies for them to use.  I share my experiences with social media.  I explain the various platforms and the benefits of using them.  I talk about Facebook contests and hashtags on Twitter.  I spread valuable and reliable advice around so that people can do these things for themselves.  If you know anything about our company, you know that we offer these services.  We sell these ideas.  Social media management/consulting is a big piece of our company.  So, what do we get out of having these talks and giving this advice away for free?

  • 5 November 2014
  • Author: James Nagy
  • Number of views: 2045
How to Respond When Your Complaint is Addressed
A few weeks ago, I shared with you a story about an awful customer service issue and an awful customer experience I had. I shared this experience with our readers and tagged in the two companies that the experience was with: TMobile and Samsung. You can find those articles here and here. Being a part of a business that talks about customer experience, technology, and everything in between –I figured this was a great example of an article that would be beneficial to our readers. Did I have an end game? No, not really at all. However, people take to social media and the internet in general every day to make a complaint about a business or product. So what happens, as was the case with Samsung, when one of those companies actually reaches out and addresses your complaint? How should you respond when your complaint is addressed?
  • 29 October 2014
  • Author: James Nagy
  • Number of views: 2132
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Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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