Using Twitter to Generate Leads

​Twitter is a top social media platform for marketers. From interacting with customers, to pushing your original content, to generating leads and everything in between, there are many benefits to using Twitter for your business. While having a Twitter profile to interact with current customers and clients and to network with connections is important, there is a lot of potential for Twitter to help grow your business as well.  Lead generation is a huge component of this.

HootSuite vs TweetDeck

​Whether you’re managing social media campaigns for your own business or for multiple businesses as a consultant, the right tools are the keys to success.  There are several different platforms that you can use to schedule your tweets, keep up to date with accounts, and track activity.  Which is more valuable though? Which is a better fit for you?  Well, I’m here to help with that.

Biggest Online Marketing Misconceptions

​Social media marketing, content marketing, and any sort of online marketing in general.  What do all of these things have in common? Anyone can do them, right? Well, in theory yes.  In reality, not so much.  The problem is that people jump headfirst into marketing online for their businesses and fall into the trap of some common and unfortunate misconceptions. 

Content Marketing: The Secret to Creating Great Content

Content marketing is huge; there is no question about that. But, where are content marketers getting all of this winning content? How do they know what content will be a hit and what will be a miss?  What is the big secret to creating great content?

Well, creating great content all depends on the audience and the subject matter.  As a marketing consultant, we have to consider our clients and their needs.  So, let’s pull back the curtain a little bit.

Using Twitter as a Social “Customer Service” Platform

​As one of the largest and most popular social networks on the internet today, Twitter has taken on a myriad of roles.  One use of Twitter that has gained enormous traction is customer service.  Customers and  consumers alike are logging in to connect with the brands and businesses that they buy from and interact with on a daily basis.  These brands, that are online with a Twitter account, are then catapulted into the land of social media customer service.  This is a field of customer service where all of your moves are seen and read; therefore, it is imperative that brand’s words and actions are thought out very carefully.

  • 19 August 2015
  • Author: James Nagy
  • Number of views: 2034
How Not Charging for Services Can Help Grow Your Business

As business owners, one of our main goals is to make money -right?  Sure, we love making connections and many of us enjoy the work that we do, but a nice conversation isn't going to put gas in the car or food on the table.  Or is it?  I give away a lot of free advice.  Really, I do.  I spend hours with people I know or who I've just met and I give them tips and tricks to help get their businesses moving on social media platforms.  I listen to their issues and help tailor strategies for them to use.  I share my experiences with social media.  I explain the various platforms and the benefits of using them.  I talk about Facebook contests and hashtags on Twitter.  I spread valuable and reliable advice around so that people can do these things for themselves.  If you know anything about our company, you know that we offer these services.  We sell these ideas.  Social media management/consulting is a big piece of our company.  So, what do we get out of having these talks and giving this advice away for free?

  • 5 November 2014
  • Author: James Nagy
  • Number of views: 2045
Congrats to Our Winners and Stay Tuned for our Next Contest

Well, our Twitter contest has officially wrapped and I'd say it's fair to say that we can call it a success!  We are sending out a $50 Visa Gift Card this week to each of our lucky winners: Hope Gilroy of Pennsylvania and Kimberly Snyder of North Carolina.  What did they do to win?  They simply retweeted our content!

We're all Self-Centered and "Me Marketing" is #1

We are at a point in our marketing careers that we need to understand one extreme truth: for the most part, people are self-centered.  Sure, they want to see what Susie Q is posting on Twitter or read about John Doe's new job on Facebook, but let's be honest here -they're more excited about their opportunity to comment.  To give their voice a platform.  To 'like' and be 'liked'. To be followed.  To be shared.  Pay attention to me.  Me, me, and me.

  • 27 August 2014
  • Author: James Nagy
  • Number of views: 3782
Viral Marketing Campaign - The ALS #IceBucketChallenge Debate

We've all seen it by now, everyone from celebrities to your grandma are dumping buckets of ice water on their head in the name of ALS.  People are challenged to either dump a bucket of ice water on their head or donate to ALS.  Many are doing both so they can get in on the action and also help a great cause.  It's caught on like wildfire and the results are huge.  Problem?  Well, there are two sides to every coin.  

  • 20 August 2014
  • Author: James Nagy
  • Number of views: 2782
Narrowing Down My Choices

In response to the resounding number of replies I've received (AKA crickets), I've looked back over our choices for Twitter contests. At this point, if I had to narrow down the choices, I'd pick one of two options. I'd be interested in either a "Tweet an Answer" contest or a "Picture Contest". You can refer back to our last post for more info on these types of contests.


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«July 2017»

Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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