Content Marketing: Failure Leads to Success

​There is potential for success and failure in everything you do in life. The same is true for blogging, article writing, and content marketing. People succeed or fail daily –it’s what you do with these successes and failures that determines how you will move forward.  When it comes to content marketing, learning from the results of your past content can push you further than before.

Email Marketing for Small Businesses

​Every different type of small business will require a unique marketing strategy. One tried and true avenue that has consistent benefits across multiple business types is email marketing. There are a multitude of approaches to email marketing. The main goal is to decide what it is that you should be accomplishing with your email marketing campaign and then develop an action plan to execute those goals.

Guest Bloggers Wanted: Submit Your Guest Blog Post!

​We have openings for guest bloggers in our weekly newsletter that reaches over 1,100 readers a week! We are looking for guest bloggers to feature in our newsletter and also on our website. Have your articles published and read by thousands.  It’s great because it helps us to provide variety to our readers and it helps you to increase your visibility, gain traffic, and grow your following.

What Does Social Media Management Actually Consist Of?

​Social media management is so many steps beyond just posting things to Facebook, Twitter, and other social media platforms.  When people are considering whether or not to outsource social media marketing –they should consider exactly what it involves to see what management of these accounts actually consists of. This can go a long way in determining whether or not you yourself are cut out for the job or if you should hire a company or manager to handle it for you. If you are going to outsource your social media management, you’ll want to be sure to understand what a manager should be dealing with on behalf of your business.

Using Twitter to Generate Leads

​Twitter is a top social media platform for marketers. From interacting with customers, to pushing your original content, to generating leads and everything in between, there are many benefits to using Twitter for your business. While having a Twitter profile to interact with current customers and clients and to network with connections is important, there is a lot of potential for Twitter to help grow your business as well.  Lead generation is a huge component of this.

Social Media Marketing Starts with the Website

We can all agree that a strong social media game plan and presence is important. In order to be effective in marketing your business on social media, however, you have to have a strong landing base. This starts with your company’s website.  How much time, energy, and money did you invest into your website?  Do you have a mobile friendly website? How is the user experience for visitors to your site?

How to Properly Ask for a LinkedIn Recommendation

LinkedIn recommendations are like the Yelp reviews of individuals. If you are a business professional, a LinkedIn recommendation is an important aspect of marketing yourself. Employers consult LinkedIn to determine if someone is going to be a good fit in an organization. So, how do you go about receiving influential and effective recommendations?  Some may come organically, but just like with a business, not everyone is going to leave a review. If you’ve had a great experience you want to showcase, or if there is someone who has really seen you excel at a certain task, take the time to ask for a LinkedIn recommendation.

Guest Blogging – A Two Way Street?

​Marketers who are creating original content for their readers are already utilizing a very influential avenue.  When you create a following by being an “expert” in your field or across a certain set of topics, your business gets more visibility by potential customers and clients.  What do you do when you want to expand that reach? How do you get in front of a new set of readers? If you already have a very large following, how do you create a new experience for your current followers?  Guest blogging –for all of the above.

Social Media Exit Strategy: Avoid the Graveyard

There are times that businesses, for one reason or another, decide to stop the upkeep on their social media profiles. The reasons can vary: maybe they stop posting to Facebook, maybe they had someone managing their accounts for them and they decided to take it over themselves only to realize that they didn’t actually keep up with it, or maybe they really have closed up shop altogether. Regardless of the reason, you need to have an exit strategy.  If you don’t, your business’ social media accounts join the social media graveyard.  If you’ve already reached that point, you need to head back and clean up dead social media accounts.

Social Media Marketing: Polling

​Recently, we’ve begun using polling in our marketing approach to get a little feedback from our followers and readers.  I should say, recently, we’ve been attempting to use polling in our marketing approach.  Why is that? Well, elections aside, this polling stuff is for the birds.  We’re not even registering people to get their vote here –this should be much simpler than it is. 


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«July 2017»

Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
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