Buzzwords in Business

Buzzwords in Business

Buzzwords in business. We’re all guilty of showering every business or potential new client with a torrential downpour of buzzwords.  You can’t escape them.  Especially when you launch into the world of social media marketing (also a buzzword) and start using some of those buzzwords as hashtags or search criteria (buzzwords as well).  My current favorites? Aligned: Let’s all get aligned with this plan.  Let’s get all of our teams aligned. Once we have our goals aligned we’ll be in a much better spot. Etc. etc. etc. Also, “We’ll circle back on this”.  If I say that to you, what I’m really saying is –I don't know how to handle this right now. I might not have time for this and/or it is not high on my priority list at the moment.

Buzzwords do play an essential role in business though.  You have to consider that by tracking buzzwords you can actually track the current interests in business markets and steer customers, employees, and more into a certain mindset.

Consider, like blogger Fraser, that using buzzwords is a “way of wielding certain tools, at certain times, to certain audiences.”

He goes on to explain that:

“In a discipline where brevity generally always counts, the use of buzz words can prove a powerful tool. When everyone present shares a common understanding of all that the buzz word encapsulates, you can slash the level of effort needed to communicate elements of the idea.”

This is so important in business.  We’ve got enough hoops to jump through, let’s throw out a few buzzwords that we all understand to help us get to our main point a little faster.  So, in the debate of buzz vs bull, I vote buzz!

If you’re wondering what some of the most popular buzzwords are right now, here you are:

Content, Big Data, Thought Leader, Responsive Web Design, Growth Hacker, Outside the Box, Customer-Centricity, Customer Experience, Thought Process, Game Changer, Engagement, Coopetition (Cooperative Competition), Strategic, Wheelhouse, Leverage, Viral, Heavy Lifting, Hit the Ground Running, Going Forward, Pivot, Pre-Revenue

So I say, embrace the buzzwords! Align your thought processes around using them outside the box going forward in a customer-centric way so that you can hit the ground running.  I would write more on using buzzwords to focus your social media and content marketing efforts –but, we’ll circle back on that in another article.

Have a favorite buzzword (or ten of them)? Are you loathing buzzwords right now? What role do you think that they play in business interactions and in business to customer interactions? Comment below!

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  • 17 September 2015
  • Author: James Nagy
  • Number of views: 2104
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James Nagy

James NagyJames Nagy

Need a consultant today? How can I help? As Co-Founder and Managing Partner of J&S Tech Designs I have nearly three decades of experience and expertise to share with you to help your business, product, or idea thrive. If you like this article, please sign up in the “stay informed” section!

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Full biography

Full biography

James Nagy is managing partner and co-founder of J&S Tech Designs - a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. He is also Managing Director and one of four co-founders of Sprocket Websites, Inc. and Chief Executive Office and one of four co-founding members of Clinical Collaboration Software, LLC.

James has over twenty-five years of experience in the information technology field, spending twenty years in software development, sixteen years in executive management and the last six years as a serial entrepreneur launching and running several successful technology organizations.

Throughout his career he has led companies, divisions, departments and teams to successful outcomes. He has executed process reengineering within organizations that were struggling to produce. He has provided strategic vision and organization planning in situations that needed direction. He has built complex systems in several unique marketplaces that required thorough knowledge and expertise to be successful. It is his passion for excellence and desire for success that has enabled him to meet the challenges presented and continue to exceed expectations.

James’ passion for delivering innovative solutions and creative strategies enabled him to develop strong business foundations for long-term success. He is an active member of the Conejo Valley Chamber of Commerce, the North of the River Chamber of Commerce and the Naperville Area Chamber of Commerce where he served on several teams, advisory committees, and legislative groups. He is a founding member of the Chicago Area DotNetNuke Users Group that has held several large, successful Website design and development events. James has donated time, money and expertise to many volunteer, fundraising and charitable organizations like KidsMatter of Naperville, The Naperville Film Festival, Summer Place Theatre, TEDxNaperville, Neuqua Valley High School Senior Spectacular and many others.

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