Executing a Social Media Audit

Executing a Social Media Audit

Whether you're brand new to the social media marketing game or you've been at it for awhile, executing a successful social media audit is a great way to propel your online presence forward.  The goal is to assess what you need to help your brand grow and how to get there.  Putting an outline with an action plan in place is a great way to start. This is where the social media audit comes in.

Let’s start with a few basic steps.

  1. Take inventory of all the social networks that you currently have for your business.  This includes making a list of each of them, including log in information, and who has access to each one.  Also include what details need updating for each one.
  2. Search for your business.  Go onto Google and find as many other profiles representing your business online (that you don’t own) as you can.  Make a list of the URLs, Social Networks, and whether or not each on is one to take ownership of and edit or one to have shut down.
  3. Make a list of what is missing. What social networks are you not currently on that you should be? What information do you want included for each?
  4. Evaluate the goals for each of your social media profiles. What is your mission statement for each one? Maybe Instagram is for behind the scenes glances or perhaps Facebook is for sharing company culture, etc.  What do you hope to get out of each network? Each network is different, so consider them separately.
  5. Finally, act on your audit. Once you have your lists, go through and create action items for each one. Now you know where your company already is, what edits need to be made to those pages, which pages need to be claimed or deleted, and what profiles you still need to create.

When you’ve successfully completed your social media audit, you are ready to a social media marketing plan moving forward.  Until you have all pieces accounted for, however, you don’t have an accurate scope of all the bases you are actually covering or need to cover.

How often do you think that social media managers should perform a social media audit? What do you think should make the list? Do you think they are valuable? Comment below!

Print
blog comments powered by Disqus
Rate this article:
No rating
Breanne Sagen

Breanne SagenBreanne Sagen

Sales Associate at J&S Tech Designs, LLC. Social Media Management, Social Media Marketing, Content Writing, Content Editing, misc.

Other posts by Breanne Sagen

Full biography

Full biography

Breanne Sagen is a sales associate at J&S Tech Designs, LLC a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. She deals with social media management, social media marketing, blog writing, content writing, as well as editing and other miscellaneous tasks. She is also sales associate at Sprocket Websites, Inc. a Website design and development organization that focuses their efforts on providing custom solutions as a systems integrator utilizing the DotNetNuke content management system platform. Here she deals also with social media management, blog writing and editing, newsletter publishing, and other tasks.

x
Contact author

Name:
Email:
Subject:
Message:
x

Stay Informed!

Every week we explore the latest in Technology, UI/UX, Software Development, Consulting, Business Management, Social Media Marketing & MORE! If you’re an entrepreneur, developer, business owner, consultant, or marketer be sure to subscribe today!
Unsubscribe
«July 2017»
SunMonTueWedThuFriSat
2526272829301
2345678
91011121415
16171819
338

Consultants: The Importance of Being an Expert

​As a consultant, you’ll run into situations nearly daily where you are meeting new people who want to hear about what you do. I get questions regularly on topics that I consult on. Many times these conversations come up on the spot and out of a normal business environment.  So, what do you do when you’re approached, totally unprepared, and you have to talk about your business out of the blue? Do you know your business well enough that you can stop whatever you’re doing and come up with an intelligent informed conversation? As a consultant, this is a must.
Read more
2122
23242526272829
303112345