Often times, people forget about the ‘social’ aspect of ‘social’ media. Social media platforms may be convenient for marketing your products and brand, but this isn’t the reason that they were created in the first place. People use social media networks, like the Facebooks and the Twitters of the world, to interact. To be social. So, if you do happen to be a business that is on social media, you have to consider who this person or persona is that your customers will be interacting with. How do you choose and create a social media persona?