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    Email Marketing for Small Businesses

    Breanne Sagen - 294 Article rating: No rating

    ​Every different type of small business will require a unique marketing strategy. One tried and true avenue that has consistent benefits across multiple business types is email marketing. There are a multitude of approaches to email marketing. The main goal is to decide what it is that you should be accomplishing with your email marketing campaign and then develop an action plan to execute those goals.

    Most Popular Articles So Far in 2016

    Breanne Sagen - 1072 Article rating: No rating

    ​It’s hard to believe, but we’ve reached the halfway point already for 2016.  We’ve been writing new content weekly for you and have compiled a list of the top ten articles with the most views so far in 2016.  This is a great way for us to take a look back and get a great idea of what are readers are interested in. Take a look back and catch up on any great articles you may have missed.

    Why Running a Contest on Social Media is Good Marketing Strategy

    Breanne Sagen - 892 Article rating: No rating

    ​Social media marketing is all about getting people engaged.  What better way to get people talking and doing than running a contest or sweepstakes?  Social media allows for a whole new twist on running contests and it also allows for new perks to your business.  Running a contest on social media is a good marketing strategy.  Why? Let’s start with the basics.

    Creating a Social Media Persona

    Breanne Sagen - 1236 Article rating: 5.0

    ​Often times, people forget about the ‘social’ aspect of ‘social’ media.  Social media platforms may be convenient for marketing your products and brand, but this isn’t the reason that they were created in the first place.  People use social media networks, like the Facebooks and the Twitters of the world, to interact.  To be social.  So, if you do happen to be a business that is on social media, you have to consider who this person or persona is that your customers will be interacting with.  How do you choose and create a social media persona?

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