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    Ephemeral Content Marketing

    Breanne Sagen - 126 Article rating: No rating

    ​With social media mediums like Snapchat in full effect, we are seeing new and creative ways for marketers to interact with and grab the attention of their followers. Ephemeral content is content that only lasts for a short amount of time before it disappears. Snapchat’s ephemeral content, for instance, is only available for 24 hours. Because ephemeral content is fleeting, it is a novelty.  This type of content inspires a serious case of “FOMO” (fear of missing out). This fear encourages people to engage with much more urgency.

    Remaining Consistent in Social Media Marketing

    Breanne Sagen - 322 Article rating: No rating

    ​Social media platforms are a place to be creative. Make the most of marketing strategies by incorporating new ideas, thoughts, and plans. These approaches can vary from platform to platform. You can try one approach on Facebook for instance and another completely different approach on a platform like Instagram.  What is important to remember though? Consistency.

    Content Marketing: Incorporating Company Updates

    Breanne Sagen - 245 Article rating: No rating

    ​When using content marketing to boost your online presence, you are also building your brand. Who do you want to be? What do you want your customers to see of you or think of you? Blog articles and original content are a great way to tell your business’ story. You can cover your expertise, your services, and who you are as a company.

    Caution: Using Colloquialisms in Online Marketing

    Breanne Sagen - 182 Article rating: No rating

    In a time where information and content is being mass produced we have many instances where content writers, like myself, take the liberty to use language in a way that maybe we shouldn’t. Using figures of speech, colloquialisms or sayings that express something other than their literal meaning can potentially come across in an offensive way that we weren’t intending.

    Keeping Business and Personal Separate on Social Media

    Breanne Sagen - 291 Article rating: No rating

    ​We make connections every day. In a professional and in a social capacity, we are making a myriad of new connections in our lives on a regular basis.  When you have a business, and you are representing yourself, you will have to decide what sort of category these connections fit into. Are these personal relationships? Is this a business relationship? Can it be both? When it comes to connecting on social media, it is best to keep business and personal separate.  But, how do you make that determination and what’s the best way to get people to connect in the way you want them to?

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