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    Dark Posts - How Not to Fail
    Breanne Sagen
    / Categories: Marketing
     

    Dark Posts - How Not to Fail

    Well folks, a few weeks ago we filled you in on Using Dark Posts (Unpublished Posts) in Your Advertising.  Afterwards, I went ahead and tried out said post.  Let me start by saying that I fully intend to do another dark post later this week.  I also fully intend for this next dark post to be much more successful than the first.  Here's why: the first post failed.  

    Don't be overly concerned, it didn't crash and burn or anything.  It just sort of quietly fizzled out.  Equally sad end result.  It was my own fault really.  I targeted the post to a very specific group: small business owners in my area.  I also limited myself to newsfeed only visibility.  Results?  Well, I set aside a budget for Facebook to spend $50 on this post.  But, since you only spend money when someone actually clicks -Facebook was only able to spend $0.85 of that budget.  Yes, you read that correctly.

    So, Dark Posts - How Not to Fail

    Don't:

    - Set your unpublished post to show for one. day. only.

    - Don't narrow your visibility to only newsfeed placement

    - Over target your audience because it will kill your post.  Yes, you don't want it to be too broad.  But you also don't want to be looking for the only purple lion in Africa hoping that he clicks on your ad.

    Do:

    - Create a unique graphic/infographic to accompany your post

    - Use creative wording

    - Leave the post up for several days

    Good luck! And wish me luck in round two...

     

     
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    Breanne Sagen

    Breanne SagenBreanne Sagen

    Sales Associate at J&S Tech Designs. Social Media Management, Social Media Marketing, Content Writing, Content Editing, misc.

    Other posts by Breanne Sagen
    Contact author Full biography

    Full biography

    Breanne Sagen is a sales associate at J&S Tech Designs a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. She deals with social media management, social media marketing, blog writing, content writing, as well as editing and other miscellaneous tasks. She is also sales associate at Sprocket Websites, Inc. a Website design and development organization that focuses their efforts on providing custom solutions as a systems integrator utilizing the DNN content management system platform. Here she deals also with social media management, blog writing and editing, newsletter publishing, and other tasks.

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