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    How to Get People to Buy Into Your Great Idea
    James Nagy
    / Categories: Consulting, Management
     

    How to Get People to Buy Into Your Great Idea

    Most people who think of a great idea want to hit the ground running.  While I can appreciate the sentiment, most people blazing a new trail are going to have a rougher start.  It may be rocky at the start, but eventually you CAN start running.  So, you have a great idea, and you’re hoping people will hear about it and think it’s great too?  But how do you take this concept in your head and convey it to others?

    For me –I use stories.  I always have.  I take an idea or concept that I’m thinking of and I relate it to things that people will understand.

    For example, when I talk to people about social media marketing, I talk about gym memberships. You say you want to lose weight (reach customers on social media). You’ve said you’re going to do it, you signed up for the gym, but you’re not going to see results unless you start going. Just like with going to the gym, you have to actually show up. Create a plan and then execute it.

    When you’re using stories to get people to relate to your idea you may have to try several different times.  Sometimes you have to try different stories to get people to get it.  And it may take more than one session.  If you need that person to be on your team, and they’re not seeing your vision the first time, then you have to get creative and try from several different angles in several different sessions.

    In addition, you have to be able to read situations.  If you’re using a story to explain an idea, you have to be able to assess as you go.  Does the person you’re talking to understand what you’re trying to say? Are they with you? Are they following along? Do they see the analogy you’re making?  Don’t go off on a tangent for thirty minutes just to finish your speech and then look around and realize you’ve lost everyone.  You have to be able to explain and relate through stories, watch and listen to how people are reacting, and then regroup if necessary. That story or analogy didn’t work?  Try again.

    Another tactic I like to use is getting several people on board, giving them the idea and then having them give it back to you.  Have them present it to you.  When they do, you may realize that they’ve actually looked at your idea and come up with a new way of thinking of it that you didn’t previously consider. It may not be your original vision, but you can incorporate pieces of both your original idea and their interpretation of it and come up with a great collaborative idea.

    Take the best of both ideas and create a better one.  You have to be willing to take input and consider other perspectives.  This will also get people to buy into your idea more, because they feel like they are truly contributing to the vision you have illustrated for them.  Getting people involved, gets people excited.

    What are your tactics for getting people interested in your ideas? Do you think that collaboration helps or hurts a project or idea? How often do you use stories to explain your ideas to people? Comment below!

     
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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.

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