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    How to Get People to Buy Into Your Great Idea
    James Nagy
    / Categories: Consulting, Management

    How to Get People to Buy Into Your Great Idea

    Most people who think of a great idea want to hit the ground running.  While I can appreciate the sentiment, most people blazing a new trail are going to have a rougher start.  It may be rocky at the start, but eventually you CAN start running.  So, you have a great idea, and you’re hoping people will hear about it and think it’s great too?  But how do you take this concept in your head and convey it to others?

    For me –I use stories.  I always have.  I take an idea or concept that I’m thinking of and I relate it to things that people will understand.

    For example, when I talk to people about social media marketing, I talk about gym memberships. You say you want to lose weight (reach customers on social media). You’ve said you’re going to do it, you signed up for the gym, but you’re not going to see results unless you start going. Just like with going to the gym, you have to actually show up. Create a plan and then execute it.

    When you’re using stories to get people to relate to your idea you may have to try several different times.  Sometimes you have to try different stories to get people to get it.  And it may take more than one session.  If you need that person to be on your team, and they’re not seeing your vision the first time, then you have to get creative and try from several different angles in several different sessions.

    In addition, you have to be able to read situations.  If you’re using a story to explain an idea, you have to be able to assess as you go.  Does the person you’re talking to understand what you’re trying to say? Are they with you? Are they following along? Do they see the analogy you’re making?  Don’t go off on a tangent for thirty minutes just to finish your speech and then look around and realize you’ve lost everyone.  You have to be able to explain and relate through stories, watch and listen to how people are reacting, and then regroup if necessary. That story or analogy didn’t work?  Try again.

    Another tactic I like to use is getting several people on board, giving them the idea and then having them give it back to you.  Have them present it to you.  When they do, you may realize that they’ve actually looked at your idea and come up with a new way of thinking of it that you didn’t previously consider. It may not be your original vision, but you can incorporate pieces of both your original idea and their interpretation of it and come up with a great collaborative idea.

    Take the best of both ideas and create a better one.  You have to be willing to take input and consider other perspectives.  This will also get people to buy into your idea more, because they feel like they are truly contributing to the vision you have illustrated for them.  Getting people involved, gets people excited.

    What are your tactics for getting people interested in your ideas? Do you think that collaboration helps or hurts a project or idea? How often do you use stories to explain your ideas to people? Comment below!

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    James Nagy

    James NagyJames Nagy

    Need a consultant today, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive. If you like this article, please sign up for our newsletter!

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    James Nagy is managing partner and co-founder of J&S Tech Designs - a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. He is also Managing Director and one of four co-founders of Sprocket Websites, Inc. and Chief Executive Office and one of four co-founding members of Clinical Collaboration Software, LLC.

    James has over twenty-five years of experience in the information technology field, spending twenty years in software development, sixteen years in executive management and the last six years as a serial entrepreneur launching and running several successful technology organizations.

    Throughout his career, he has led companies, divisions, departments and teams to successful outcomes. He has executed process reengineering within organizations that were struggling to produce. He has provided strategic vision and organization planning in situations that needed direction. He has built complex systems in several unique marketplaces that required thorough knowledge and expertise to be successful. It is his passion for excellence and desire for success that has enabled him to meet the challenges presented and continue to exceed expectations.

    James’ passion for delivering innovative solutions and creative strategies enabled him to develop strong business foundations for long-term success. He is an active member of the Conejo Valley Chamber of Commerce, the North of the River Chamber of Commerce and the Naperville Area Chamber of Commerce where he served on several teams, advisory committees, and legislative groups. He is a founding member of the Chicago Area DotNetNuke Users Group that has held several large, successful Website design and development events. James has donated time, money and expertise to many volunteer, fundraising and charitable organizations like KidsMatter of Naperville, The Naperville Film Festival, Summer Place Theatre, TEDxNaperville, Neuqua Valley High School Senior Spectacular and many others.

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