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    Marketing: How to Identify Your Target Audience

    James Nagy - 1279 Article rating: No rating

    A necessary step in every single marketing strategy that your business will execute is identifying who exactly your target audience is. Does your business sell a variety of products or services? Then this may be an even bigger job. Defining your target audience truly is the foundation to your marketing strategy of any kind. Consider this: the more accurately you can define your audience, the more closely you’ll be able to focus your advertising.
     

    Interstitial Ads: Terrible User Experience and Great Attention Grabbers

    James Nagy - 4679 Article rating: No rating

    I’m sure we’ve all been there.  We click over to a website to browse, shop, or watch a video and BAM –a full page in-your-face ad takes over the screen.  For the most part, we click the X to close the ad and we move on with our lives.  If we’re on a mobile device, this process may be a touch trickier and a little more annoying if that X is just out of reach.  These are interstitial ads and they are pretty big right now.

    Let the Beacon Technology Explosion Begin

    James Nagy - 4689 Article rating: No rating

    ​We introduced you to the iBeacon technology back in 2013, and since the initial shock waves hit everyone’s systems, we haven’t checked back in with you a ton.  Lately though, this Beacon technology is making a huge impression.  In recent headlines, Apple’s iBeacon is the set standard of this technology, Google has swooped in with Beacon technology of their own, a whole town in Georgia was taken over by Beacons, and Facebook is offering free Bluetooth Beacons for business owners. Where do we begin?

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