We are at a point in our marketing careers that we need to understand one extreme truth: for the most part, people are self-centered. Sure, they want to see what Susie Q is posting on Twitter or read about John Doe's new job on Facebook, but let's be honest here -they're more excited about their opportunity to comment. To give their voice a platform. To 'like' and be 'liked'. To be followed. To be shared. Pay attention to me. Me, me, and me.