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    Marketing: How to Identify Your Target Audience

    James Nagy - 1281 Article rating: No rating

    A necessary step in every single marketing strategy that your business will execute is identifying who exactly your target audience is. Does your business sell a variety of products or services? Then this may be an even bigger job. Defining your target audience truly is the foundation to your marketing strategy of any kind. Consider this: the more accurately you can define your audience, the more closely you’ll be able to focus your advertising.
     

    5 Twitter Lessons I Learned from Gary Vaynerchuk

    Breanne Sagen - 3822 Article rating: No rating

    As marketers, we are constantly looking for new ways to learn. The industry is in constant motion. New tech developments, fresh platforms, and an ever changing audience are just a few factors that can make maneuvering the world of online marketing more difficult.  Platforms like Twitter are a critical asset to marketers and businesses alike. While looking to improve our strategy, we decided to take a look at a few experts in the field that are completely owning it right now –this is how we started following Gary Vee.

    3 Lessons Learned from Black Friday, Small Business Saturday and Cyber Monday

    Breanne Sagen - 2815 Article rating: No rating

    ​The massive whirlwind that was the biggest shopping weekend of the year has just passed. This year, we participated in sales for all three of the big days. Black Friday, Small Business Saturday and Cyber Monday all took place within four days and, while we thought we were prepared, there were a few things that we learned to take with us heading into next year.

    The Interesting Reason Behind Twitter's Expansion to a 280 Character Limit

    Breanne Sagen - 2626 Article rating: No rating

    Recently, Twitter decided to roll out a big change. They have taken their character limit of 140 characters and doubled it to 280. Big change right? Perhaps not for the reason you'd think though. Twitter’s expansion, which applies publicly to all users in supported languages, was a controversial one. Interestingly enough for native English speakers, users who had previously tweeted in languages such as Japanese, Korean, and Chinese were actually about to express about double the information in the same 140 character tweet. This is because the amount of information they can convey in a single character is much greater than in other languages -including English.

     

    Skyrocket Social Media Sales for the Holidays

    Breanne Sagen - 2478 Article rating: No rating

    The holiday season is upon us and if you haven’t already set up your online strategy to take full advantage of it –you need to start now. There are countless opportunities and ways to maximize interest in your business around the holidays. Some take a good amount of planning and forethought, others are much simpler (and much cheaper).

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