As business owners, one of our main goals is to make money -right? Sure, we love making connections and many of us enjoy the work that we do, but a nice conversation isn't going to put gas in the car or food on the table. Or is it? I give away a lot of free advice. Really, I do. I spend hours with people I know or who I've just met and I give them tips and tricks to help get their businesses moving on social media platforms. I listen to their issues and help tailor strategies for them to use. I share my experiences with social media. I explain the various platforms and the benefits of using them. I talk about Facebook contests and hashtags on Twitter. I spread valuable and reliable advice around so that people can do these things for themselves. If you know anything about our company, you know that we offer these services. We sell these ideas. Social media management/consulting is a big piece of our company. So, what do we get out of having these talks and giving this advice away for free?