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    5 Twitter Lessons I Learned from Gary Vaynerchuk

    Breanne Liebmann - 4512 Article rating: No rating

    As marketers, we are constantly looking for new ways to learn. The industry is in constant motion. New tech developments, fresh platforms, and an ever changing audience are just a few factors that can make maneuvering the world of online marketing more difficult.  Platforms like Twitter are a critical asset to marketers and businesses alike. While looking to improve our strategy, we decided to take a look at a few experts in the field that are completely owning it right now –this is how we started following Gary Vee.

    FTC Guidelines for Affiliate Marketing: Social Media Posts

    Breanne Liebmann - 2772 Article rating: 5.0

    ​Affiliate marketing truly is a great choice for marketers. You find a product or service you really enjoy, you promote that product and give an honest review on your personal experience, and then you earn some sort of commission or payment for that promotion.  With social media marketing being the giant medium that it is, it only makes sense that the FTC has specific guidelines surrounding acceptable and unacceptable posting on social media and other platforms.

    Ephemeral Content Marketing

    Breanne Liebmann - 3586 Article rating: No rating

    ​With social media mediums like Snapchat in full effect, we are seeing new and creative ways for marketers to interact with and grab the attention of their followers. Ephemeral content is content that only lasts for a short amount of time before it disappears. Snapchat’s ephemeral content, for instance, is only available for 24 hours. Because ephemeral content is fleeting, it is a novelty.  This type of content inspires a serious case of “FOMO” (fear of missing out). This fear encourages people to engage with much more urgency.

    Remaining Consistent in Social Media Marketing

    Breanne Liebmann - 2905 Article rating: No rating

    ​Social media platforms are a place to be creative. Make the most of marketing strategies by incorporating new ideas, thoughts, and plans. These approaches can vary from platform to platform. You can try one approach on Facebook for instance and another completely different approach on a platform like Instagram.  What is important to remember though? Consistency.

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