Content marketing matters to you – or it should. It’s a strategic approach to creating and distributing valuable, relevant, and consistent content to the right audience which, ultimately, translates to driving your targeted customers to action. You are drawing in your customers and routing them to your website, marketing materials, etc. so that you can sell to them. You’d be interested to know, however, that many content marketers have no specific strategy when it comes to running a content marketing campaign. So, we’re here to cover all aspects from planning to creation, maintaining content, and marketing your content.