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    What Happens When Your Facebook Contest Ends?
    Breanne Liebmann
    / Categories: Marketing

    What Happens When Your Facebook Contest Ends?

    Now that our Facebook contest has officially closed, the winners have been awarded, and we’ve all gone back to our regularly scheduled lives –I wanted to post an update about what’s happened since then. My big goals for this contest were to 1) get more subscribers to our weekly newsletter and 2) bump up engagement on our Facebook page. So let me just share what I’ve found…

    So far, of the over 1850 people that signed up for our weekly newsletter, about 47 have unsubscribed. It’s been about 2 weeks now so we’ve had 2 newsletters go out. We still have over 1800 subscriptions and, at this point, I’m happy with that. The second goal of mine was to bump up the interaction on our Facebook page. Directly following the contest, people were definitely hyped up. We had lots of comments, shares, likes, and even an email (woo!). Now that it’s been about two weeks, the buzz has simmered down a bit. We are still getting a better organic reach than before and more likes as well. The occasional comment comes through also.

    I have plans for two more contests coming up in second quarter. I’d like to shake things up a bit and try some new things. I really want to get people talking and sharing on our page so I think that the next contest should really focus on that. I want follower participation! Have any of you hosted any contests, giveaways, or promotions where you asked fans of the page to participate? How did it go for you?
    Also, stay tuned tomorrow. I attended a social media marketing boot camp at the beginning of the week and I’ve got some juicy tips I’d like to share with the rest of you that I’ll be trying out over the next month or so.

    As always, break the silence and leave me a comment or question below. I can’t have crickets forever!

    No clue what I'm talking about? Click here to start back at the beginning.

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    Breanne Liebmann

    Breanne LiebmannBreanne Liebmann

    Sales Associate at J&S Tech Designs. Social Media Management, Social Media Marketing, Content Writing, Content Editing, misc.

    Other posts by Breanne Liebmann
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    Full biography

    Breanne Sagen is a sales associate at J&S Tech Designs a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. She deals with social media management, social media marketing, blog writing, content writing, as well as editing and other miscellaneous tasks. She is also sales associate at Sprocket Websites, Inc. a Website design and development organization that focuses their efforts on providing custom solutions as a systems integrator utilizing the DNN content management system platform. Here she deals also with social media management, blog writing and editing, newsletter publishing, and other tasks.



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