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    App Developers Are Missing the Bugs: The Details Matter
    James Nagy
    / Categories: Technology

    App Developers Are Missing the Bugs: The Details Matter

    We live in an amazing time of smart technology. Smart cars, smart homes, smart devices. Convenience is built in all around us now without the lift of a finger. It is amazing what some of this technology can do. What is equally amazing? What some of this same technology CAN’T do. The details matter and app developers are missing opportunities.

    Let’s take an example that many of us may use now. You’re planning your weekend and you decide to purchase movie tickets on your phone. Easily done. The tickets now show up on your wallet. Fantastic. You would think that there would be an easy way for Apple to then say, “Would you like to add this event to your calendar?” Nope. Technology is growing in leaps and bounds while simultaneously falling just short of what many of us consider “common sense sequences”.

    It’s convenient -just not convenient enough. There are little missing pieces. Let’s take another example of a big tech company with some impressive contributions: Tesla. Tesla equips their electric cars with all sorts of parking sensors. Your Tesla knows what area of the car is coming close to hitting something. If you look at the dashboard it will light up the area of concern, but that requires you to take the focus off of driving and look back at the dashboard. Why doesn’t the sound of the warning sensor just come from whichever area of the car that’s about to hit? Front left, rear right, etc. This way we don’t have to look back at the dash, we can just hear it. The details matter.

    Often times, it feels like if a third party was just left to live with the technology for a few weeks, they would be able to figure out what common sense sequences it CAN’T do. 

    Let’s take another big tech example with Amazon Alexa. People love these smart devices. The Amazon Echo devices have taken over homes – many with multiple devices. It is possible, for a very low price, for everyone to have a smart home. The problem? The details. Let’s consider homes with multiple devices, they should be able to communicate with each other. Whichever device is closest to you should respond instead of every device waking up at the command word. One device hearing “cancel timer” should turn off the timer no matter what device you started that timer on. Why am I walking into the kitchen to say things so that the other device doesn’t hear me from across the room? These devices should be working together across a household. This is supposed to be a smart home isn’t it?

    These technologies are amazing. I am sincerely impressed at what they can do. But, let’s ship them off to complete strangers for two weeks and let them ride it out to see what the devices can’t do. Let them figure out the queries that are common for people to use, but just don’t work. App developers are doing amazing things and also falling short.

    In what ways have your convenient technologies become inconvenient? What simple things are falling short for you? Comment below!

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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.


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