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    Apple Has Lost its Mojo
    James Nagy
    / Categories: Technology

    Apple Has Lost its Mojo

    Let’s talk about WWDC 2016 for a minute. Do be honest, I was completely underwhelmed before it even started.  I almost always watch every Apple keynote live.  This time? Truthfully? I didn't care.  I didn't watch it.  I knew that what was coming was going to be disappointing.  Why? The innovations have stopped coming out of Apple. Try to come up with one thing that they have innovated since Steve Jobs.  

    If you’re thinking Apple Watch, you’re thinking wrong.  That was the last thing Jobs worked on.  In my opinion, Steve would have never released the Apple Watch until it was as polished as the first iPhone.  Products like the iPhone and the iPad were groundbreaking.  Revolutionary.  We haven’t seen another innovation since then.

    So then, how does Apple get its groove back?

    It will happen after they let Tim Cook go back to being the COO instead of the CEO.  Cook is great, but he is not a visionary.  The CEO of a company, especially one as innovative as Apple, needs to be the visionary.  CEO’s have to be able to see the ideas in their mind and visualize how to get there. They have to look past the daily grind. Look past what we're doing today and see where we're going tomorrow.

    Cook fits the COO position.  Taking care of the day to day, figuring out all the work to get from point a to point b, etc.  This is where Cook is golden.  So, who would take over as CEO?  I think John Ive would have made a much better CEO.  He already does all of the design work.  Everything on your Apple devices, in terms of look and feel, Ive has a part in. He also worked really well with Steve Jobs.

    Is it hopeless for Apple then? Absolutely not.  I am a huge Apple fan, but I do think that they’re lost their Mojo.  It’s time for a major shift, a visionary, a revolution.  I’m ready for Apple to start churning out innovations again and I’m ready to get back to being excited about what announcements are coming next. Expecting to be underwhelmed is not a feeling you want to give your customers.

    What do you think? Has Apple lost its groove? Can they get it back? Do you think that Tim Cook is all wrong as CEO?  What are your thoughts? Comment below!

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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.



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