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    Ephemeral Content Marketing
    Breanne Liebmann
    / Categories: Marketing
     

    Ephemeral Content Marketing

    With social media mediums like Snapchat in full effect, we are seeing new and creative ways for marketers to interact with and grab the attention of their followers. Ephemeral content is content that only lasts for a short amount of time before it disappears. Snapchat’s ephemeral content, for instance, is only available for 24 hours. Because ephemeral content is fleeting, it is a novelty.  This type of content inspires a serious case of “FOMO” (fear of missing out). This fear encourages people to engage with much more urgency.

    Marketers are using platforms like Instagram, Snapchat and Facebook to distribute this short-lived content.  There is a wide variety of ephemeral content types. They include: Snapchat stories, limited time offers, live streamed videos and more.  It may seem like a waste of time to invest in developing content that disappears and is only valid for such a small amount of time. However, if you want to boost engagement to new heights while keeping your followers coming back for more, you may want to consider it.

    When you release promotions, codes, specials and free items that are only good for one day –you are creating a sense of urgency around that content. You are telling followers, “This is your only chance.” The “get it while you can” mentality is a strong one.  You are also creating an opportunity for a steady flow of engagement. When your content lasts for a day, there is a whole new opportunity for interaction the very next day.

    Ephemeral marketing produces a huge opportunity to marketers. This is especially true if your goal is to reach a young, progressive audience. Your goal is to create content that followers want to consume in that moment.  With the proper promotion, the rest will follow.

     
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    Breanne Liebmann

    Breanne LiebmannBreanne Liebmann

    Sales Associate at J&S Tech Designs. Social Media Management, Social Media Marketing, Content Writing, Content Editing, misc.

    Other posts by Breanne Liebmann
    Contact author Full biography

    Full biography

    Breanne Sagen is a sales associate at J&S Tech Designs a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. She deals with social media management, social media marketing, blog writing, content writing, as well as editing and other miscellaneous tasks. She is also sales associate at Sprocket Websites, Inc. a Website design and development organization that focuses their efforts on providing custom solutions as a systems integrator utilizing the DNN content management system platform. Here she deals also with social media management, blog writing and editing, newsletter publishing, and other tasks.

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