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    Marketing for Startups
    James Nagy
    / Categories: Management, Marketing
     

    Marketing for Startups

    If you build it they will come... Hopefully.  There are so many start ups right now on and off the internet.  Now that you've developed this great company, how are you going to get the word out to potential clients and customers?  Being a start up, you probably don't have a ton of money to throw at the marketing side of your business.  What's cheap and relatively painless? Social media! But -where to start?  And -where do you get the most bang for your buck?

    Start with a great foundation - Most people jump right into social media for their business (which is great and all), but where are you sending your customers to?  You need to start with a strong foundation.  Build a great website.  Make sure that you keep your site up to date, relevant, and easy to maneuver.  This way, when you start marketing on social media, you're routing your customers back to a place where they aren't running scared or completely confused from.

    Start with the main players - The type of business you have is going to dictate the type of social media sites you need to be on.  But, let's face it, there are a few big dog players out there that you should definitely have up and running.  Facebook and Twitter are a must right now.  Once you have those in place you have a good starting point.  People do a large chunk of their searching on Facebook and Twitter and you don't want them to come up empty when you could have potential clients and customers looking for you or your type of business.

    Start with a few great tools - There is no need to overwhelm yourself right out of the starting gate.  If you can afford to hire out the work, do so and take a huge weight off your shoulders.  If you can't -don't panic.  Just get some great social media management tools (like Hootsuite) in place to schedule posts, watch what's happening across all of your accounts, and receive analytics on what you're doing.

    Start being creative - With so many free marketing options available with social media, start looking at what might work best for your business.  Maybe that's spending time on LinkedIn and Google+ or maybe your company is better suited for Snapchat and Pinterest.  Research the marketing possibilities and find out what your best fit will be.  Run a contest to create an initial surge in your number of followers so that your future posts are reaching a wider audience.

    Start strong and finish strong - There are so many startups that jump out of the gate with the best of intentions and then taper off when they lose their steam.  This is why hiring out might be best for you if you can cover the cost.  Don't burn out.  You need to stay active on your social media channels (and keep your website active and updated as well).  Stale content is the leper of the online world and people stay far away from that.  Customers will be able to tell if you never check on your Facebook page or if your website hasn't been updated in months or years.

    Marketing for a startup doesn't have to be difficult or expensive.  It takes patience to start from nothing and it takes dedication to keep everything updated the way it needs to be.  Does anyone have advice for startups that are starting a marketing plan?  Anything they should do or avoid doing initially?

     
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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.

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