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    Marketing: How to Identify Your Target Audience

    James Nagy - 518 Article rating: No rating

    A necessary step in every single marketing strategy that your business will execute is identifying who exactly your target audience is. Does your business sell a variety of products or services? Then this may be an even bigger job. Defining your target audience truly is the foundation to your marketing strategy of any kind. Consider this: the more accurately you can define your audience, the more closely you’ll be able to focus your advertising.
     

    5 Common Leadership Errors and How to Stop Making Them

    James Nagy - 729 Article rating: No rating

    As leaders, we are always searching for ways to be more effective, more productive and more successful. What if some of our own errors and habits were holding us back from these goals that we continuously strive so hard for? There are a few common errors that leaders make. It’s important to identify these errors and learn how to stop repeating them in the future.
     

    Using Connect Explore to Target Interests on Facebook Ads

    Breanne Sagen - 1247 Article rating: No rating

    Recently, we took a look at diving deeper into Facebook’s ad capabilities. When you start spending money every day on Facebook advertising, you want to be sure that your money is being spent in the most productive and lucrative ways. Interest targeting allows you to place your ads further in front of the people that care about the types of products or services that you are selling. This is when we came across the product Connect Explore. It is a software tool created by Wilco de Kreij. This targeting software tool runs off the Facebook API and claims to uncover hidden interests that various other tools can’t access as well as eliminating the need for split testing entirely.
     

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