Working as a Consultant: “They” vs “We” in Talking to the Customer’s Customer
In our last article, we shared the importance of distinguishing between “I” and “We” when...
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The Future of TV is Apple?
Apple’s TV streaming box is set to hit stores this Friday. This new device connects to your TV to...
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Working as a Consultant: How are we going to eat this elephant?
Working as a consultant, the projects we are given are going to be from the very small end to the...
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Project Loon & Titan? Countdown to Liftoff
When we checked in with Project Loon last, a deal had been signed between Sri Lanka’s government...
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Working as a Consultant: Importance of “I” vs “We” in Consulting
As a consultant, I’ve found that the use of pronouns is actually a much bigger deal than you might...
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