Having a website for your business is no longer an option –it’s a necessity. Many people think that the same is not necessarily the case for mobile sites. This is not true. Now, more than ever, having a mobile version of your website is an absolute must-have. Why? People expect it. Also, they’re definitely going to take notice if you don’t.
Everyone is Using Mobile Devices
Smartphones, tablets, and other mobile devices now account for over 60% of digital media time spent. Of this number –you can bet that people are shopping and visiting other business related websites. This includes yours. Those that are using mobile devices are expecting an effortless experience. If your website is not mobile friendly, then they are not going to be returning.
To Prevent Your Search Results From Suffering
Sites like Google use different qualifications and algorithms to rank different websites in search results. Google would not be doing its job if half the results that they displayed for any given search were useless to mobile users. Especially since mobile users make up such a huge portion of those searching for results. So yes, your mobile friendly website will help to improve your organic search results.
To Stop Yourself from Losing Business
I’ve said it a thousand times, but I’ll say it one thousand and one –your website is your online storefront. The same goes for mobile sites. This is your first impression to your customers. Since so many customers are spending time browsing the web and shopping on their mobile devices, you can assume that they are going to do the same with your website. Stumbling across a page that is not mobile friendly leaves a very bad impression. You’ll be lucky if that customer has patience enough to come back. Trying to maneuver a site on your phone where the text and the photos don’t fit is frustrating and time consuming. People don’t have the attention span for that.
If you’re going to promote your business online, as you should, then you’re going to want to do it right. The time has come for a mobile version of your website. Actually, the time was quite awhile ago –but it’s not too late to start now.
What have your bad experiences been with mobile UN-friendly sites? What is the biggest deterrent for you as a customer? What are your thoughts? Comment below!