As of now, we have two Facebook contests under our belt.  Both have come with their share of pains and both have taught us a few lessons to use moving forward.  The question now is – what’s next?

My original intent was to have our next Facebook contest centered on engagement as well.  Sharing pictures, posting statuses, etc.  I’d like to ask the masses what you think.  Since our last Facebook contest focusing on engagement didn’t get a ton of traction, what do you recommend moving forward?  Added incentive?  Better prizes?  Creating a networking opportunity for other small businesses?  

What is it that will draw more people in for this next contest?